About Course
You’ve automated workflows and built custom GPTs. Now it’s time to think like a Chief AI Officer. This advanced program is for marketers ready to design proprietary AI systems, fine‑tune open‑source models, implement predictive marketing at scale, and lead ethical AI adoption across organizations. You will move from being a power user to an architect of AI‑driven marketing departments.
Course Content
Why Digital Marketing Matters Today
Customer Journey & Purchase Funnel
Buyer Persona Creation
Social media marketing
Influencer & Community Marketing
Workshop: Draft a 7-day content calendar for your own niche.
Content writing
Content writing 2
Content writing and AI, prompt writing
Email, SMS, & Whatsapp Marketing
Workshop: Students create 1 content piece + get peer feedback.
UI/ UX
SEO/SEM
All about performance marketing
Performance marketing terms and relevance
Introduction to Meta Ads and structure
Meta dashboard
Introduction to google ads and structure
Customer funnel and understanding ad metrics
Google dashboard
Introduction to all marketing platforms- SC, tiktok, pinterest, reddit, mojo etc
Creative designing 101
Creative designing 102
Using canva for designing
Using AI for designing
Setting up your own Shopify/WordPress store
Pitching like a pro(Emails,DMs, Calls)
Handling Clients and Feedback Professionally
Workshop: Draft your first client pitch + pricing model
Last day practical assignment (fun)
Last day practical assignment (fun)
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