About Course
You’ve mastered ChatGPT for captions and Canva AI for graphics. Now it’s time to operate like a true AI-powered marketing team of one. This intermediate program teaches you how to connect AI tools into workflows, fine-tune models for your brand voice, analyze customer data with AI, and even build custom GPTs for specific marketing tasks. You’ll stop using AI and start orchestrating it.
Course Content
Why Digital Marketing Matters Today
Customer Journey & Purchase Funnel
Buyer Persona Creation
Social media marketing
Influencer & Community Marketing
Workshop: Draft a 7-day content calendar for your own niche.
Content writing
Content writing 2
Content writing and AI, prompt writing
Email, SMS, & Whatsapp Marketing
Workshop: Students create 1 content piece + get peer feedback.
UI/ UX
SEO/SEM
All about performance marketing
Performance marketing terms and relevance
Introduction to Meta Ads and structure
Meta dashboard
Introduction to google ads and structure
Customer funnel and understanding ad metrics
Google dashboard
Introduction to all marketing platforms- SC, tiktok, pinterest, reddit, mojo etc
Creative designing 101
Creative designing 102
Using canva for designing
Using AI for designing
Setting up your own Shopify/WordPress store
Pitching like a pro(Emails,DMs, Calls)
Handling Clients and Feedback Professionally
Workshop: Draft your first client pitch + pricing model
Last day practical assignment (fun)
Last day practical assignment (fun)
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