FIDA The Design School

Intermediate Program in AI & Digital Marketing

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About Course

You’ve mastered ChatGPT for captions and Canva AI for graphics. Now it’s time to operate like a true AI-powered marketing team of one. This intermediate program teaches you how to connect AI tools into workflows, fine-tune models for your brand voice, analyze customer data with AI, and even build custom GPTs for specific marketing tasks. You’ll stop using AI and start orchestrating it.

Course Content

Why Digital Marketing Matters Today

Customer Journey & Purchase Funnel

Buyer Persona Creation

Social media marketing

Influencer & Community Marketing

Workshop: Draft a 7-day content calendar for your own niche.

Content writing

Content writing 2

Content writing and AI, prompt writing

Email, SMS, & Whatsapp Marketing

Workshop: Students create 1 content piece + get peer feedback.

UI/ UX

SEO/SEM

All about performance marketing

Performance marketing terms and relevance

Introduction to Meta Ads and structure

Meta dashboard

Introduction to google ads and structure

Customer funnel and understanding ad metrics

Google dashboard

Introduction to all marketing platforms- SC, tiktok, pinterest, reddit, mojo etc

Creative designing 101

Creative designing 102

Using canva for designing

Using AI for designing

Setting up your own Shopify/WordPress store

Pitching like a pro(Emails,DMs, Calls)

Handling Clients and Feedback Professionally

Workshop: Draft your first client pitch + pricing model

Last day practical assignment (fun)

Last day practical assignment (fun)

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